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Top 5 Lessons Learned from Episodes
26-30 of The COO Roundtable
With another batch of podcasts in the books and more than two years of consistent, monthly episodes, we’d like to once again thank everyone who has listened, subscribed, and given feedback...
Breakaway Lessons from
Wolfgang Van Halen
In our work with breakaway advisors, who are venturing out on their own and leaving behind the branding and operational resources of a larger wirehouse or independent broker dealer, we find that the...
Client Segmentation
Is Not Evil
It's not personal, it's strictly business. Many RIAs struggle with profitability when they attempt to “be all things to all people,” which forces them to offer a wide range of services to clients of...
The COO Roundtable
Episode 31
In the 31st episode of The COO Roundtable, Matt welcomes two operations professionals who have had a huge impact on their respective organizations, Natalie Wheeler, Chief Operating Officer at...
Why We Created
The COO Society
Last week you may have seen headlines announcing the launch of our new digital consulting platform, The COO Society. We are beyond excited to have the platform live and to see members...
To Centralize or Not
To Centralize Trading?
Division of labor is wildly important if you are looking to grow and scale your business. Operationally speaking, it is the goal of every RIA to free up their advisors to focus solely on clients and...
As RIAs Evolve, C-suite
Specialization Begins to Emerge
When RIAs add professional managers beyond the founding group of advisers to add professional managers, they can finally achieve the levels of growth and profitability the advisers envisioned upon...
The COO Roundtable
Episode 30
In the 30th episode of The COO Roundtable, Matt welcomes Michael Paley, Chief Operating Officer at Klingman & Associates and Kevin Hrdlicka, Chief Operating Officer at Savant Wealth...
Hey Kids! This Is Why You
Want To Be An RIA COO
If you have ever listened to an episode of The COO Roundtable podcast, you’ve probably heard Matt joke that, “As a kid, no one says to themselves, ‘When I grow up, I want to the COO of an RIA...
Attempting to “Get It Done”
Every Single Day
Work-life balance is tricky for every professional, but 2020’s work from home environment and the added stresses of a global health scare made the past 14 months a truly unique time for all of us. ...
How Important Is it to
Define Your Ideal Client?
Knowing the type of client you are looking to serve will allow you to design the best products and services needed by them. When an RIA owner asks us to perform an Operational Diagnostic review of...
The COO Roundtable
Episode 29
In the 29th episode of The COO Roundtable, Matt welcomes two highly accomplished RIA professionals, Gina Bradley, COO & General Counsel of Colony Group and Susan Korin, COO & CCO of Balasa...
White Paper: The Role of
CEOs at Successful RIAs
Continuing our focus on professional management in the RIA space, we are proud to announce the release of our latest white paper (the tenth in our continuing educational series) highlighting the...
Top 5 Lessons Learned from Episodes
21-25 of The COO Roundtable
With another batch of podcasts on the books and two years of consistent, monthly episodes, we’d like to once again thank everyone who has listened, subscribed, and given feedback on The COO...
Joint M&A White Paper With
BNY Mellon | Pershing
We were extremely honored to partner with BNY Mellon|Pershing on their latest research report, “Why the Sale of Your Firm Should Be Viewed as a Catalyst for Growth.” Too often, advisors view the...
RIAs That Excel at Technology
Do Not Look Like Tech Firms
Technology should be used to enhance the advisor-client relationship but should never stand between the advisor and the client. I had the privilege of participating in Dimensional Fund Advisor’s...
The COO Roundtable
Episode 28
In the 28th episode of The COO Roundtable, Matt welcomes two extremely experienced consultants from Charles Schwab Advisor Services’ Business Consulting & Education division, Tony Parkin and...
“How Do I Find Good Operations
Team Members for My RIA?”
As the RIA industry continues to evolve and competition for clients (and advisors) increases, RIAs are realizing the importance of a dedicated Operations team that ensures that the trains are...
Entrepreneurial Advice From The
Craziest ‘80s Hair Band of Them All
“If you wanna live life on your own terms,You gotta be willing to crash and burn…” - “Primal Scream, ” Mötley Crüe, 1991 When most people hear the term, “entrepreneur,” the first names that come to...
Vendors & Consultants Can’t
Do The Push-Ups For You
One of the most popular articles we’ve ever written was titled ‘Integratable’ Does Not Mean ‘Integrated,’ But There’s Hope. The reason it resonated with so many readers is because advisors are...
What to Consider When Hiring
Your First Remote Employee
RIAs can benefit by increasing the talent pool beyond the geographic limitations of the firm’s physical office, but methodical planning and proper diligence are required to ensure success. ...
The COO Roundtable
Episode 27
For this special edition of The COO Roundtable, Matt recorded live from Mercer Capital’s inaugural RIA Practice Management Insight’s conference. This virtual conference “focused on back of the house...
Our Thoughts on
Content Marketing
Someone recently crinkled their nose at me and asked, “You’re an operations and technology/business consulting firm – why do you waste so much time on content marketing?” It’s a fair question, and...
Untold Truths Of Acting
In Your Clients’ Best Interest
Matt had the opportunity to sit down with Stacey McKinnon, COO of Morton Capital, to discuss her recent paper, “5 Untold Truths of Acting in Your Client’s Best Interest.” During their...
How Should an RIA
Rate Its COO?
A COO's role differs with each firm. That makes evaluating their performance all the more complex. During my recent interview with Lisa Cook of Pacific Portfolio Consulting and Erica Farber of...
The COO Roundtable
Episode 26
In the 26th episode of The COO Roundtable, our host, Matt Sonnen, welcomes Matt Ran, Chief Operating Officer and Partner of Telemus Financial Life Management, and Kelly Downs, Chief Operating...
Setting Expectations Early With
Outsourced Business Partners
I recently joined Rich DeSalvo of F3 Logic and Barrett Ayers of Adhesion Wealth for Adhesion’s monthly podcast, “Power Your Advice.” The topic of conversation was the benefits of outsourcing,...
Matt & Reese Sonnen Discuss State
of PFI Advisors & the RIA Industry
Note: Matt and Reese last conducted a one-on-one interview with each other back in June 2017. That interview took place at a Mexican restaurant over margaritas with chips and guacamole. ...
The COO Roundtable
Episode 25
In the 25th episode of The COO Roundtable, Matt welcomes Lisa Cook, the newly-appointed COO at Pacific Portfolio Consulting in Seattle, WA and Erica Farber, Partner at Balentine in Atlanta,...
Top 5 Mistakes Buyers Make
When Integrating Acquisitions
These are the ways buyers and sellers commonly fall short when combining firms. 2020 was another banner year for M&A activity in the RIA industry, and while deal makers continue to build on the...
Our Most Popular
Blog Posts of 2020
As 2020 draws to a close, we pause to reflect on the past year here at PFI Advisors. With a global pandemic that forced companies to quickly adopt new processes and rethink the methods by which...
Lessons Learned During
A Tumultuous 2020
2020 was a year like no other. As we move into 2021, I wanted to look back at some of the articles we wrote and the lessons we learned as we navigated the crazy roller coaster of a ride this...
Book Review – Riding
Shotgun: The Role of the COO
PFI Advisors has written extensively about the COO role within an RIA firm. However, we are always seeking new perspectives by periodically examining this role’s impact on other industries and how...
The COO Roundtable
Episode 24
In the 24th episode of The COO Roundtable, which marks our podcast’s 2nd anniversary, Matt welcomes two prominent guests from Segall Bryant & Hamill: Chief Executive Officer Phil Hildebrandt and...
How 2021 Will
Differ From 2020
Regardless of what the pandemic will bring, or not bring, in 2021, the wealth management industry has been changed forever. Everyone is excited to turn the page on 2020. With several recent...
A Different Kind of
#GivingTuesday Campaign
For the third year, PFI Advisors will be participating in the annual #GivingTuesday campaign in a very meaningful way. A commitment of ours since 2018, any RIA that donates $10,000...
With or Without a Pandemic,
Employee Onboarding Can be Tricky
Your revenue-generating employees are just as important, if not more important, than your revenue-paying clients. Make sure they know that starting on their first day. Much has been written and...
The COO Roundtable
Episode 23
In the 23rd episode of The COO Roundtable, Matt welcomes Aiki Altmets, COO and CCO of the newly-formed Regimen Wealth and Lynne Born, President of Wealth Architects. Regimen Wealth is headquartered...
Landon Brantley
Joins PFI Advisors
We are thrilled to announce that Landon Brantley will be joining the PFI Advisors team in the role of consultant. Landon has spent over four years as a tax and financial advisor at ARGI...
Despite the Benefits, I Do Not
Recommend Waking at 3:40am
The key to content marketing is “answer the most common questions you receive from clients and prospects.” This strategy has shaped our approach in writing over 150 practice management...
Identify Your Ideal Client Before
You Determine Your Tech Stack
Until an advisor can identify who they are serving and how they want to serve them, they cannot begin to build out a proper technology stack. We are often contacted by breakaway advisors...
Heartbroken
This tribute to Eddie Van Halen is going to seem silly to most readers, considering I never met the man, but the fact remains that I am absolutely devasted by the news of his passing today. ...
The COO Roundtable
Episode 22
In this special episode of The COO Roundtable, Matt recorded live for Bob Veres’ Insider’s Forum. For those unfamiliar with Insider’s Forum, it “is designed to provide essential information for...
Making a Big Firm
Feel Small
The continued tear of M&A activity throughout the RIA industry has resulted in some firms reaching critical mass very quickly. These firms are learning that with size comes all the...
Adapting Advisory Teams To A
Hybrid Office/Home Workplace
Matt was honored to partner with Stacey McKinnon, COO of Morton Capital, for this guest article on Kitces.com. Matt and Stacey reflect on the shift in workplace environment caused by the COVID-19...
RIA Owners Need To Realize That 75%
of a COO’s Job is Human Resources
As I declared when we launched the COO Roundtable podcast in late 2018, “Every advisory firm struggles with the goal of providing high-touch service to a...
Investment Philosophy Kills More
M&A Deals Than Valuation
If the collective vision for investment philosophy—who will be managing the portfolios and choosing what the best investments are for client portfolios—cannot be agreed upon, there is no reason to...
The COO Roundtable
Episode 21
In the 21st episode of The COO Roundtable, Matt welcomes Chris Keller, Executive Vice President and Director of Business Services at Benjamin F. Edwards & Company and Doug Johnson, newly...
Always Focus on
the Client Experience
Below is a long, harrowing, frustrating, and oftentimes sad recount of my recent interaction with Microsoft support for our son’s Xbox. As you will see,...
Top 5 Lessons Learned from Episodes
16-20 of The COO Roundtable
With our twentieth podcast in the books and a year and a half of consistent, monthly episodes, we’d like to once again thank everyone who has listened, subscribed, and given feedback on The COO...
How Long Does It Take
to Launch an RIA?
By tackling the largest and most time-consuming tasks first, we believe advisors can launch their RIA in four to six months. When looking to leave the captive employment model and establish their...
The COO Roundtable
Episode 20
In the 20th episode of The COO Roundtable, Matt welcomes Diane Gabianelli, Co-President and Chief Financial Officer of Parallel Advisors and Cecilia Williams, Director of Investment Operations and...
Thinking of Selling? Focus on
Profits Before Hiring a Banker…
With RIA M&A activity at a frenzied pace, much has been written about how to best value an RIA business. Typically, a multiple is applied to either revenue or cash flow (profits). In...
Use the Summer Slowdown to Assess
Your Post-COVID Tech Policies
Every year, we recommend RIA leaders take time over the summer, when things inevitably slow down a bit, to take stock of not only their technology stack, but their policies, procedures, and various...
Merging? Employee Communication
Is More Critical Than Ever
As we have written in the past, M&A transactions can cause a tremendous amount of trepidation and angst among employees of both Buyer and Seller. While completely normal, the root of fear...
The Path to RIA Ownership
Through the Operations Channel
The RIA industry has always done a good job detailing the career path for those aspiring to become financial advisors and ultimately owners in their business. In fact, the Center of Financial...
The COO Roundtable
Episode 19
In the 19th episode of The COO Roundtable, Matt welcomes Michelle Thetford, Chief Operations Officer of HighTower Advisors and Michael Reed, Chief Operating Officer of Dakota Wealth...
Is It Easier or Harder to Go
Independent During a Pandemic?
I recently had the honor to participate in a BNY Mellon Pershing webcast titled, “Breaking Through – Navigating the Path to Independence.” My fellow panelists were Pablo Bizjack of BNY Mellon...
Will COVID-19 Change
The Way We Work Forever?
While some RIAs were caught flat-footed when widespread stay-at-home orders were instituted across the country in March, most have reported a “better than expected” experience as clients have...
The New
RIA Workplace
PFI Advisors is proud to announce we have partnered with Stacey McKinnon, COO of Morton Capital for an industry research piece, “The New RIA Workplace.” While some RIAs were caught flat-footed...
Reporting Technology
for RIAs
When wirehouse or IBD advisors look to launch their own firm, the main question on their minds is, “How will I recreate the products and services I’ve always offered my clients throughout my career,...
The COO Roundtable
Episode 18
In the 18th episode of The COO Roundtable, Matt welcomes Steven Beals, Chief Administrative Officer of EP Wealth Advisors and Eric Hehman, Chief Executive Officer and Principal of Austin Asset. EP...
What Would David Lee Roth
Do If He Owned an RIA?
I was 9 years old when Van Halen’s masterpiece album “1984” was released. That album had the same effect on me as it did many people my age – it changed my...
The Importance of Reporting
Provider Technology for RIAs
PFI Advisors (“Promoting Financial Independence”) announced today the release of a new industry report (the ninth in its continuing educational series) on reporting provider technology available to...
The COO Roundtable
Episode 17
In the 17th episode of The COO Roundtable, Matt welcomes Vibhaw Arya, Chief Operating Officer at Shufro Rose and Brandon McKerney, Partner and Director of Operations at Columbia Pacific Wealth...
Working with Your Spouse May Be
Tricky, Except in a Global Pandemic
Over the past 4 ½ years many people have said to me “You work with your spouse?!? I could never do that!” And my humorous reply has always been, “What makes it work is that Reese works from home,...
Silver Linings: Using Crisis to
Improve Your RIA’s Health
This article is being published a bit early, I realize that. When you go to the doctor with clogged sinuses, a splitting headache, and body aches like you’ve never had, you just want some...
Top 5 Lessons Learned from Episodes
11-15 of The COO Roundtable
With our fifteenth episode and over a year of consistent, monthly releases, we’d like to once again thank everyone who has listened, subscribed, and given feedback on The COO Roundtable. We’ve...
The COO Roundtable
Episode 16
In the 16th episode of The COO Roundtable, Matt welcomes David Aaron, Partner at Cerity Partners* and Jim Atkinson, COO and Head of Mergers & Acquisitions at STA Wealth Management. Prior to...
How Top RIA COOs Are
Responding to COVID-19
Every RIA needs a Business Continuity Plan (it’s SEC-required) and most RIAs are good about updating it every year when they perform their annual compliance review…
Pivoting Quickly To A
“Work From Home” Model
With the coronavirus pandemic triggering widespread quarantines, many advisory firms are implementing measures to set up their operations as a Work-From-Home (WFH) environment. We partnered with...
Why Every RIA
Needs a Data Analyst
From social media giants to your local grocery store, these days everyone is looking to gather and use client data to run their businesses better— and your RIA should be no exception. Any RIA not...
Client Portal:
Build or Buy?
RIA publications and the conference circuit are filled with articles and breakout sessions titled, “The Digitization of Advice” or “The Amazon and Netflix Effect on Our Industry” – all…
The COO Roundtable
Episode 15
In the 15th episode of The COO Roundtable, Matt welcomes Loren Pierson, COO of Mercer Advisors and Michael Kossman, COO, CCO, and Partner of Aspiriant. A trailblazer in…
Gratitude
& the Mamba Mentality
Yesterday was Kobe Bryant’s memorial service here in Los Angeles. On January 26th Kobe, along with his 13-year-old daughter, Gianna, and 7 others tragically...
PFI Advisors
is Hiring!
PFI Advisors is excited to announce our search for the newest member of our team! We are currently looking for an Associate who can think outside the box to help us serve our ever-expanding client...
Operational Excellence
Drives Sales Growth
There is a friction that commonly exists within many organizations, and it occurs between the sales department and the back-office operations department. Both feel underappreciated by the...
The COO Roundtable
Episode 14
With M&A activity at an all-time high and no sign of stopping anytime soon, we take a break from our usual interview format here in Episode 14 and Matt speaks directly to our listeners about the...
Mark Tibergien Provides RIA COOs
6 Metrics to Define Their Value
I had the distinct pleasure of interviewing Mark Tibergien and Karen Novak of BNY Mellon Pershing, Advisor Solutions for Episode 12 of our podcast, The COO Roundtable. One of the main goals of the...
A Gen Z Perspective
on the RIA Space
Proud of your latest Millennial hire? You may want to consider the fact that Gen Z, the generation after Millennials, has already begun graduating college and are looking for our first...
Post-Merger Integration:
“Yes” is Nothing Without “How”
In his book on negotiation, “Never Split the Difference,” former FBI hostage negotiator Chris Voss states that, “’Yes’ is nothing without ‘How.’” Voss, who made a living brokering some of the...
The COO Roundtable
Episode 13
In the 13th episode of The COO Roundtable, Matt welcomes Kristi de Grys of Merriman Wealth Management and Larry Miles of AdvicePeriod. After spending almost two decades in the aerospace industry,...
PFI Advisors’ 2019
Top Blog Posts
As 2019 comes to a close, we pause to reflect on the past year we’ve had here at PFI Advisors. We added two new employees to our team late Summer and our Director of Transition Amusement...
CCOs Help Drive Growth
at RIAs (Really!)
PFI Advisors continues to tout the benefits of professional management for RIAs. As Rich Gill of Wealth Partners Capital Group recently stated on the Mindy Diamond on Independence podcast, the...
What is Advisors’
Time Worth?
Following the success of our COO white paper and personal enjoyment of interviewing the profiled COOs at the end of 2018, we at PFI Advisors declared 2019 to be “The Year of the COO.” We...
The COO Roundtable
Episode 12
In the 12th episode of The COO Roundtable, Matt welcomes Mark Tibergien and Karen Novak of BNY Mellon Pershing.* Mark, CEO, Advisor Solutions, BNY Mellon Pershing is a monumental figure in the RIA...
A Deeper Look Into The Role of
Chief Compliance Officers at RIAs
PFI Advisors (“Promoting Financial Independence”) announced today the release of a new industry report (the eighth in its continuing educational series) highlighting the growth opportunities CCOs...
A Different Kind of
#GivingTuesday Campaign
For the second year, PFI Advisors will be participating in the annual #GivingTuesday campaign in a very meaningful way. Like we did last year, any RIA that donates $10,000 or more to the...
The COO Roundtable
Episode 11
In the eleventh episode of The COO Roundtable, Matt welcomes Kelli Cruz, CEO of Cruz Consulting and Jim Regitz, Founding Partner and Senior Advisor at…
Top 5 Lessons Learned from
Episodes 6-10 of The COO Roundtable
With ten episodes now under our belt, we’d like to once again thank everyone who has listened, subscribed, and given feedback on The COO Roundtable.
Jay Veale and Sandra Saldana
Join PFI Advisors
We are excited to announce the addition of Jay Veale and Sandra Saldana to the PFI team! Jay recently graduated from the University of California, Berkeley with degrees in Political Economy and Film...
High Tech vs. High Touch: What
Are Clients Really Asking For?
Technology isn't developed to replace human interaction, but rather to enhance it. At the Envestnet conference this past May, the late Jud Bergman was asked about his thoughts around technology’s...
The COO Roundtable
Episode 10
In the tenth episode of The COO Roundtable, Matt takes some time to reflect on some of the highlights and biggest takeaways from the nine content-packed episodes we’ve produced so far and he even...
The Fear of Change, Part 3:
The Emotions of Breaking Away
The Fear of Change: A 3-Part Series for RIAs As the RIA industry matures, consolidates, grows, and evolves, many of our clients contemplate M&A transactions, changing their technologies or...
The Fear of Change, Part 2:
The Emotions of New Technology
The Fear of Change: A 3-Part Series for RIAs As the RIA industry matures, consolidates, grows, and evolves, many of our clients contemplate M&A transactions, changing their technologies or...
The Fear of Change, Part 1:
The Emotions of an M&A Transaction
The Fear of Change: A 3-Part Series for RIAs As the RIA industry matures, consolidates, grows, and evolves, many of our clients contemplate M&A transactions, changing their technologies or...
Video: PFI Advisors’ Take on the
Breakaway Advisor Movement…
PFI Advisors is often asked our opinion of the breakaway advisor movement. Given our line of work, our answer may surprise you…
New RIA COO? How to
Prepare for Success on Day 1
In the eighth episode of The COO Roundtable, featuring David Canter and Scott Slater of Fidelity Clearing & Custody Solutions…
The COO Roundtable
Episode 9
In the ninth episode of The COO Roundtable, Matt welcomed Susan Dickson and Suzanne Williamson, principals of Private Ocean. Susan is the Chief Operating Officer of the firm, and Suzanne is...
RIAs Are Struggling with Too Much
Technology, Not Too Little
The objection we hear most often from prospective clients (delivered in a sarcastic tone) is, “I don’t want to hire an operations and technology consultant. Not only do I have to…
Integratable ≠ Integrated
But there is hope
In our work with new and established RIAs looking to build and/or improve their technology stack, we encounter many frustrated advisors who lament, “We were told that the benefit of being an RIA was...
What RIAs should learn
from Uber and Lyft
Most RIA owners are obsessed with growing top-line revenue at all costs, with little thought to the bottom-line profitability of each additional dollar of AUM A recent New York Times article called...
PFI Advisors
Is Hiring!
PFI Advisors is excited to announce we are adding two new members to our family! Click the links below to learn more about our Associate and Administrative Assistant…
The COO Roundtable
Episode 8
In the eighth episode of The COO Roundtable, Matt sat down with David Canter and Scott Slater of Fidelity Clearing & Custody Solutions. David is the Executive Vice President and Head of the RIA...
Where to Start When
Developing Workflows
In our work with large RIAs looking to increase their scale and efficiency, we often begin with a review of their various systems, people, and processes. We walk through…
The American Dream, Through
the Life of Geremia Papa
This is my grandfather, Geremia (“Jerry”) Papa. He arrived in the United States in 1920, at the age of 18, from his homeland of Italy. My mother assures me that “Papa” is his real last name, but...
Don’t Charge for Reporting
On Outside Assets
Advisors looking to grow their business must constantly grapple with client acquisition costs. As advisors struggle to differentiate themselves and the services they offer, many have concluded that...
The COO Roundtable
Episode 7
In the seventh episode of The COO Roundtable, Matt sat down with Heather Goodman of True Capital Management and Mark DeLotto of Massey Quick Simon. Heather is the COO, President, and Co-Founder of...
Two Key Ingredients to
a Proper M&A Strategy
Not a day goes by that the RIA press isn’t reporting on another merger or acquisition. At industry conferences, the panels discussing M&A are the most highly attended. With more and...
Fixed Income Solutions
for Breakaway Advisors
Wirehouse advisors are often sold the idea that the independent channel cannot support sophisticated investment solutions. Therefore, a major concern for every breakaway advisor as they make...
The COO Roundtable
Episode 6
In the sixth episode of The COO Roundtable, Matt was excited to welcome the first CEO to the Roundtable discussion! Jeff Concepcion, Nancy Andrefsky, and Lou Camacho from Stratos Wealth Partners...
It’s Like a Relationship:
Don’t Rush Things!
As part of our work with breakaway advisory teams, we help coordinate the various RIA systems needed for advisors moving to Independence. We work with the selected technology providers to design an...
Fixed Income Solutions in the RIA
Industry for Breakaway Advisors
We announced today the release of a new industry report (the seventh in our continuing educational series) on the increasing number of fixed income solutions available to RIAs in the Independent...
Top 5 Lessons Learned from Episodes 1-5 of The COO Roundtable
We’d like thank everyone who has listened, subscribed, and given feedback on The COO Roundtable thus far. We’ve really enjoyed conducting these interviews and hearing all your reactions. ...
The COO Roundtable
Episode 5
In the fifth episode of The COO Roundtable, host Matt Sonnen was thrilled to sit down with Heather Fortner of SignatureFD and Lucas Winthrop of Winthrop Wealth Management. SignatureFD,...
Book Review: The Financial Advisor M&A Guidebook
PFI Advisors has written a lot around the operational side of M&A, and how important it is for firms to think through not only deal structure and valuation, but the planning process around...
Why is an Ops & Tech Consultant Writing About Client Segmentation?
Anders Jones of Facet Wealth recently wrote that as RIAs approach the elusive $1 billion AUM milestone, they need to be increasingly cognizant of their profit margins and resources needed to service...
The 3 Most Common Technology Headaches RIAs Face
Technology reporter Ryan Neal’s recent article offered a refreshing (and interesting) perspective of problems RIAs often face with their technology suite of systems. He provided an...
The COO Roundtable
Episode 4
In the fourth episode of our podcast, The COO Roundtable, Matt sat down with Tom Harms of Summit Trail Advisors and Stacey McKinnon of Morton Capital Management. Summit Trail Advisors manages about...
5 Building Blocks to Becoming a Successful Buyer
There are more than 12,000 SEC-registered investment advisors[1] in the United States trying to differentiate and grow their businesses across the competitive and fragmented RIA space – a...
Why Professional Management
Fails for RIAs
We have written much about the benefits of professional management for RIAs. By bringing in professional management, the owners/advisors of the firm are availed of the day-to-day burdens of running...
The COO Roundtable
Episode 3
In the third episode of our podcast, The COO Roundtable, Matt was thrilled to sit down with Trevor Chuna and Shaun Kapusinski of Sequoia Financial Group, an RIA in Akron, OH managing over $4...
5 Building Blocks to Branding Yourself a Successful Buyer
As we announce our latest co-written white paper, we thought we would first share some background research and history put into this particular M&A thought leadership piece. While this is...
Scott Belsky’s “The Messy Middle”: A Must Read for All Breakaways
Scott Belsky is an entrepreneur, investor, best-selling author, MBA Harvard graduate, and one of Fast Company’s 100 Most Creative People in Business. That being said, I had never heard of him until...
From Startup to Street Cred: (Re)State Your Mission
In a recent conversation with an advisor who had launched his RIA the same year we launched PFI Advisors, we were discussing our business paths and how they have somewhat paralleled each other. This...
The COO Roundtable
Episode 2
In the second episode of our podcast, The COO Roundtable, host Matt Sonnen sits down with Gary Bonner of Avalon Advisors and Mike Lee of LourdMurray. Also featured in our most recent white paper,...
The COO Roundtable
Episode 1
In our inaugural episode, Matt sits down with Jeff Fuhrman of Coastal Bridge Advisors and Tony Craun of Sand Hill Global Advisors. These two were gracious enough to be profiled in our latest white...
Industry Coverage of PFI Advisors’ Recent COO White Paper
In late October, we released our latest white paper, “Exploring the Benefits of Professional Management for RIAs: A Deeper Look into Chief Operating Officers,” the sixth installment in our industry...
PFI Advisors’ 2018 Top Blog Posts
As 2018 comes to a close, we pause to reflect on the past year we’ve had here at PFI Advisors. We added a new employee to our team in June and our Director of Transition Amusement started...
Introducing The COO Roundtable Podcast
I am thrilled to announce the launch of The COO Roundtable, our latest endeavor in championing the role of operations…
Are You Serious, Wall Street? A Response to Men’s #MeToo ‘Advice’
This open letter is a response to a Bloomberg Article InvestmentNews ran Tuesday about some male Wall Street executives whose concerns about #MeToo accusations have led them to limit the ways...
Should Breakaway Advisors Leverage a Wrap-Fee Program?
As breakaway advisors consider their move from a wirehouse to their own RIA, the question of whether to provide a wrap fee program will undoubtedly arise. Before we get into the weeds, what is a...
What this Millennial is Thankful for: My Introduction to the RIA Industry
If you Google the term “millennial,” the top stories don’t always show my generation in the best light. “Millennials are responsible for America’s shrinking homeownership.” “Millennials want more...
A Different Kind of #GivingTuesday Campaign
PFI Advisors will be participating in this year’s #GivingTuesday in a very meaningful way. Any RIA that donates $10,000 or more to the Children’s Hospital Los Angeles donation page of...
A Deeper Look Into Chief
Operating Officers at RIAs
PFI Advisors ("Promoting Financial Independence") announced today the release of a new industry report (the sixth in its continuing educational series) on an often overlooked topic facing...
Five Questions to Ask About Your Technology Infrastructure
RIAs regularly review their clients’ financial goals and portfolios. They should also service themselves with the same care and consistency with an internal review of their technology...
Calling All Misfits, Dreamers, and Rugged Individualists
PFI Advisors has not been around long enough for me to start giving entrepreneurial advice, but the entrepreneurial conversation does come up quite often in our day-to-day discussions with breakaway...
The Age-Old Debate: Profit vs. Growth – What’s More Valuable?
At the Echelon Deal and Deal Makers conference in Newport Beach earlier this month, several sessions tackled the big question: If I’m looking to sell my firm, what is more important to a buyer - my...
Dual-Contract SMAs vs. Single-Contract SMAs
The most common question we receive from breakaway advisors is, “If I start an RIA, how do I recreate the products and services I’ve always had available to me during my career in the wirehouse?”...
Ops Team to the Rescue! Reducing Advisor Stress During a Breakaway
A wirehouse team amidst a breakaway transition requires a fast learning curve in a short period of time during which the entire advisory team-turned-RIA needs to run full speed ahead. This...
Interview with Luke Sonnen, Director of Transition Amusement
While only five years old, Luke Sonnen plays a vital role at PFI Advisors. As Director of Transition Amusement, it is his responsibility to provide an air of calmness and fun to the...
“M&A Through the
Operational Lens”
We have been long-time proponents of the notion that RIAs need top tier technology infrastructure to support growth through M&A. Many would-be Buyers mistakenly think…
Alex Webb
Joins PFI Advisors
We are excited to announce the addition of Alex Webb to the PFI team! Alex recently graduated from Miami University in Ohio with a degree in Finance. While in school, Alex interned at...
Far from Forgotten: The Impact Layla Paige Sonnen Has Made
Layla – you left us one year ago, at 3:58am on July 8th, 2017, in your mother’s arms, surrounded by your dad and big brother Luke, and more love than we ever thought possible. There was no...
Don’t Let the Wirehouses Lie to You About Technology…
It has become widely acknowledged and accepted that the technologies available in the RIA channel are more sophisticated and up-to-date than the technologies offered by the large wirehouses. ...
A Discussion On “The Ins and Outs of Breakaways”
CEO Matt Sonnen recently sat down with Folio Institutional President Greg Vigrass to discuss, among other things, the Top 3 Questions Every Breakaway Advisor Asks: Should I Stay (at the wirehouse)?...
PFI ADVISORS ANNOUNCED AS FINALIST IN TWO CATEGORIES
We are excited to announce that PFI Advisors has been selected as a Finalist in WealthManagement.com’s 2018 Industry Awards for our retainer-based COO Resource offering, as well as for our M&A...
A Discussion On “What it Really Takes to Build an RIA Firm”
CEO Matt Sonnen sat down with Mindy Diamond to discuss the lessons he learned from launching Luminous Capital 10 years ago, as well as the advice he gives billion-dollar breakaway teams today that...
Harnessing RIA M&A strategies for growth
With the RIA industry setting itself up for further consolidation based on the macro trends impacting the industry, the opportunity for peer-to-peer M&A activity is increasing dramatically....
Advisors Explain How They Made An Acquisition Work
Karen DeMasters of Financial Advisor Magazine detailed the strategies used by some of the most successful RIA acquirers in our industry. We were honored to cover these firms in our most recent...
PFI Advisors White Paper: Becoming a Professional Buyer Part 2
We are excited to present the latest installment in our “Becoming a Professional Buyer” research series. This white paper highlights five industry leaders and the lessons they have learned...
3 Requirements for Successful Project Management
As an operations and technology consulting firm that works with both breakaway advisors and existing RIAs in growth mode, we have become adept at project management and the importance of maintaining...
Mark Tibergien’s Latest Book Could Put RIA Consultants Out of Business
As a consultant to both breakaway advisors and RIAs, some may question my title to this article, and others may question my timing, as “The Enduring Advisory Firm: How to Serve Your Clients More...
Ready to Take Your Firm to the Next Level?
As RIAs grow, they continue to struggle with the optimization of their back office operations to achieve increased profitability as they gain clients and additional AUM. It’s no secret that...
“Between Now and Success” Podcast, a Discuss on RIA Technology
With the accelerating pace of technological change, how can you be sure you are making the right technology choices? What should your tech stack look like? One of the biggest changes in the...
Former Luminous COO to Provide Operations Consulting to RIAs
Advisors have been asking Matt Sonnen, CEO of PFI Advisors, for an outsourced COO offering since he launched two years ago. He’s no longer fighting the market…
Advisor Moves
to Expect in 2018
Wirehouses' withdrawal from the broker protocol will only boost advisers' interest in the independent space Citigroup recently announced that it will be following Morgan Stanley and UBS' lead in...
Alt investments on the rise among RIAs
We wrote this article for InvestmentNews to highlight the research we conducted for our Alternative Investments White Paper last October, where we highlighted the alternative investment resources...
Now and Next – The Evolving State of the Broker Protocol
Here is a replay of a conversation our CEO Matt Sonnen recorded with Pershing Advisor Solutions’ Ben Harrison, MarketCounsel’s Sharron Ash, and Jordan Schultz of Schultz Consulting. Listen here:
PFI Advisors’ 2017
Top Blog Posts
As 2017 comes to a close, we reflect on this past year as PFI Advisors. From a personal perspective, it was the most devastatingly heartbreaking year of our lives, yet we have persevered and...
What Are Clients
Willing to Pay For?
While attending Schwab IMPACT last month, we had the privilege of listening to a presentation by Joe Duran, CEO of United Capital. In his opening remarks, he compared Vanguard in the financial...
The Ins and Outs of Breaking Away in the Post-Protocol World
First, a disclaimer: We are not lawyers, and this post does not contain legal advice of any kind. As operational consultants that advise financial advisors on the nuances of starting an RIA,...
Broker Protocol News: Opportunity for Savvy RIAs
Last week’s news of Morgan Stanley exiting the Broker Protocol, most likely encouraging other major wirehouses to follow suit, elicited a knee-jerk reaction. Advisors and industry professionals...
The Rise of Alternative Investments in the RIA Industry
Many wirehouse advisors are “brainwashed” into thinking they won’t have access to sophisticated investment solutions if they start their own RIA. PFI Advisors’ latest white paper highlights...
Jumping into
the M&A Game
As operational and technology consultants, we are contacted at least three times per month from larger RIAs saying, “A friend of mine just bought a $100 million practice – I want to do that too!”...
Why Operations Teams are the Unsung Heroes Behind Breakaways
The breakaway movement has continued to gain headlines as more teams have made the leap to the RIA channel. Most articles surrounding recent breakaways tend to focus on how much assets the adviser...
Layla Paige Sonnen
4/9/15-7/8/17
To our business partners, associates, and clients who have tracked our daughter's struggles with her brain disorder, we are completely heartbroken to inform you that Layla Paige Sonnen succumbed to...
Matt Sonnen Concedes to an Interview with his Toughest Critic…
Below is a transcript of an interview Matt and Larissa (Reese) conducted over margaritas in Hermosa Beach, CA on June 20, 2017. Larissa: So, 20 years in the industry is a long time…How old do you...
Top 3 Questions Every Breakaway Advisor Asks – Part 3
As discussed in our previous posts (See Part 1 and Part 2), many wirehouse advisors have concluded that while their current employment situation clearly has its faults, for the most part, they have...
Top 3 Questions Every Breakaway Advisor Asks – Part 2
Wirehouse advisors do not launch RIAs on a whim. After years of toiling away in the captive employee model, building a book of business and having the privilege of earning client trust and...
Top 3 Questions Every Breakaway Advisor Asks – Part 1
As breakaway transition consultants, we are often asked, “What are you hearing from wirehouse advisors these days? What’s on their mind?”
A New Twist on Succession Planning Urgency
Although the drumbeat for succession planning has been getting louder over the years, the industry continues to remain woefully unprepared. We have all seen the headlines screaming about the more...
Big RIAs Now Face Their Own Breakaway Movement
There is some debate as to the official launch of the breakaway advisor movement, when advisors began leaving the shackles of the captive wirehouse environment for the freedom and independence of...
How RIAs Can Compete in the Lending Game
Too many wirehouse brokers considering going independent are led to believe that once they leave their bank-owned brokerage they will no longer have access to sophisticated lending tools to offer...
Innovative Lending Solutions in the RIA Space for Breakaway Advisors
We have determined that advisors thinking of breaking away should not let the fear of inadequate lending solutions for their clients deter them from considering the independent space. In this white...
PFI Advisors’ 2016
Top Blog Posts
As 2016 comes to a close, we reflect on our first full fiscal year in business. We have worked with many impressive RIAs and have spoken with numerous entrepreneurial advisors seeking guidance...
Coming from a Millennial: We Want a Mentor and #Values
PFI Advisors’ Analyst, Anna Maria Garcia, suggests Millennials seek a mentor that leads with values in the beginning development of their career. “Millennials and their entry into the workforce” has...
7 Critical Steps to Becoming a Professional RIA Buyer
As conference season winds down in the wealth management industry, everyone seems to be discussing the “mega trends” that are leading to consolidation in the RIA space. From aging advisors, to...
“The Long Game”
of Starting an RIA
The recent DOL FAQ released on October 27th has driven recruiters and their advisors into a tizzy. Howard Diamond of Diamond Consultants declared it the “most hectic week” they have ever...
“Lean In?” How About Simply “Don’t Lay Down”
Sheryl Sandberg’s 2013 book kicked off a public discussion on what it means to be a successful woman in the workplace, and it provided strategies and motivation…
The Push vs. Pull for Breakaway Advisors
I had the privilege to address the CFA Society of Los Angeles this past Wednesday night, and we inevitably discussed trends in the breakaway advisor movement. While many have detailed the fact that...
PFI Advisors Industry White Paper: Becoming a Professional Buyer
Our latest industry white paper details the 7 key capabilities that all RIA buyers need to develop before engaging in M&A activity. This report also highlights four industry leaders and...
4 Necessary Considerations Before Going Independent
Financial Planning Magazine recently reached out and asked us to contribute to their "30 Days 30 Ways" series detailing Advisors in Transition. We wrote the following piece to educate advisors...
Onboarding a Wirehouse Advisor Into Your RIA
For an RIA, onboarding a wirehouse advisor or advisory team and incorporating them into your firm is an intriguing concept, but seems daunting to most. The biggest question RIAs always have...
Breakaway Advisor Movement, Version 2.0
Once You Break Free of the Wirehouse, You Need to Run From the Platforms and Aggregators, Too! There is always a dark side to success. The RIA market has been booming for years, consistently...
Build It For Greatness – Not Just To Sell It
We often hear from industry experts that the end game for entrepreneurs is to build their firms so they can monetize and sell them down the road as quickly as possible. Perhaps these “experts”...
Don’t Cut Your Fees
Just Yet…
Everyone in the industry is, in our opinion, losing their mind over fee compression caused by Robo Advisors. Advisors feel they need to increase their spending on technology and cut their fee in...
You already have all the tools to beat robos. Here’s how.
When meeting with advisers in their offices, I often hear, “The average age of our client base is 67 years old. We know the statistics — 90% of children fire their parent’s adviser. We are scared to...
PFI Advisors’ M&A Support Services Recognized
We are excited to announce that PFI Advisors has been selected as a Finalist in WealthManagement.com’s 2016 Industry Awards Program for our M&A Support Services for RIAs. When PFI Advisors first...
The Trend
Has Begun…
Billion-dollar firms are realizing financial independence is the ultimate destination for RIAs. PFI Advisors was quoted in this RIABiz article highlighting PagnatoKarp’s ‘breakaway’ from...
Tough Sales Love
for RIAs
Envestnet was kind enough to invite me to participate in a panel discussion last week at their Advisor Summit in Chicago. The topic was “Growing Your Firm’s Top Line Through The Headwinds.” I...
How My Special Needs Daughter Has Made Me a Better Entrepreneur
My wife, Larissa ("Reese"), and I launched PFI Advisors on September 25th, 2015. One month and one day later, our 6-month old daughter, Layla, had her first...
Solving Operational Issues from M&A Transactions
As the wealth management industry continues to age, the number of advisory firms that will be transitioned due to succession planning or principal retirement is expected to increase dramatically. In...
New Transition Models for Billion-Dollar Breakaway Teams
This is the first in a series of industry content from PFI Advisors designed to help advisors build their dream firm and achieve Financial Independence. View white paper
Guest appearance on “How to Go Independent”
Our CEO and Founder, Matt Sonnen, discusses transitioning billion-dollar teams to financial independence in Sean Kernan's "How to Go Independent" blog. Listen to the podcast here.
Breakaway Artist Confesses ‘Mistakes’ He’s Made
A breakaway artist confesses the 'mistakes' he made in ushering PBIG's Hou-Sear team. With its elevators, synchronized watches, office hijinks and voice-over IP, Luminous Capital was a virtuoso...
Parlaying skills into ‘Promoting Financial Independence’
With his wife, Larissa ("Reese"), as sidearm, Matt Sonnen seeks to fulfill a niche for a service level between John Furey and Shirl Penney Tuesday 1.19.16...
Welcome to PFI’s
New Blog!
We founded PFI Advisors with the idea that “There has to be a better way…” Financial advisors, either those leaving the wirehouse community to establish their own RIAs, or advisors at existing RIAs,...