Worthwhile Charities

At PFI Advisors, we are committed not only to our clients, but also to our communities. As part of our mission, we are dedicated to giving back and making the world a better place through these initiatives.


Children’s Hospital Los Angeles (CHLA) provides pediatric health care for more than 107,000 children each year. Matt and Larissa’s daughter, Layla Paige, was diagnosed with developmental hip dysplasia at the age of 3 months, one week prior to moving to Los Angeles from New York City. CHLA scrambled to get her an appointment with the Chief of Orthopaedic Surgery the very next week. Layla continues to receive unparalleled care from the entire Orthopaedic staff.

At the age of 6 months, Layla had her first seizure. After being admitted into CHLA, it was discovered that she has a rare and undiagnosed brain disorder. Layla receives top-rated care from many, many doctors and teams covering numerous departments: Neurology, Neurosurgery, Neuro-Ophthalmology, Orthopedic, Genetics/Pathology, Gastroenterology, Pulmonology, General Pediatrics, Clinical Nutrition, Physical Therapy, Occupational Therapy, Vision Therapy through the Braille Institute, and Palliative Care.

Words cannot describe the tremendous debt of gratitude the Sonnen family owes to Children’s Hospital Los Angeles. As the first and largest pediatric hospital in Southern California, CHLA relies on the generosity of philanthropists in the community to support compassionate patient care, leading-edge education of the caregivers of tomorrow and innovative research efforts that impact children at our hospital and around the world.

To learn more about Children’s Hospital Los Angeles and for volunteer and donation opportunities, please visit http://www.chla.org/match


Matt first became a “Big” in 2004 when he was matched with six-year old Evan. He watched Evan grow into a 14 year-old “man” over eight years of bike rides, Frisbee games, rock-skipping contests, countless cheeseburgers, guitar “jams,” Scrabble games, and tons of side-splitting laughs. Evan moved to New Orleans in 2012, but they have maintained contact over phone calls and text messages. Matt’s proudest moment was in May 2015, when Evan sent an audio file of a new guitar song he had just learned – Pink Floyd’s “Wish You Were Here.”

Matt and Larissa are President’s Circle donors to Big Brothers Big Sisters of Greater Los Angeles. To learn more about the Big Brothers Big Sisters organization, and to learn about volunteering or donation opportunities, please visit http://www.bbbsla.org


The mission of the South Central Scholars Foundation (SCS) is to assist highly motivated, talented students from disadvantaged communities of Los Angeles County achieve academic and personal success in college and beyond. While many of these students receive scholarships to some of the best colleges in the country, they may not have the resources for books, housing, or even airfare to their chosen school. SCS provides them the financing for these incremental costs, as well as (and almost more importantly), help with filling out financial aid applications, help in choosing classes, SCS provides emotional support for these kids during this tumultuous time in their life (many will be the first in their entire family to attend college).

Each student is matched with a professional mentor. Mentors will answer general questions about college, provide career advice, review and comment on the student’s resume, and hopefully (but are not obligated to) tap into their network to find suitable summer internships for the students. Matt has mentored a young man at the University of Pennsylvania since 2014, and Matt and Larissa have donated to SCS for several years.

To learn more about South Central Scholars, and to learn about mentoring or donation opportunities, please visit http://southcentralscholars.org

Sunshine Kids Logo

The Sunshine Kids is a non-profit organization that adds quality of life to children with cancer by providing them with exciting, positive group activities which promote self-esteem, personal accomplishment and just plain old fashioned fun! Larissa has been involved with The Sunshine Kids as a donor of supplies, funds, and has participated at fund-raising events for over 10 years. Funded by personal contributions, corporations and foundations, the Sunshine Kids continues, as it has since its inception in 1982, to provide all of its activities completely free of charge to the children’s families and hospitals.

To learn more about The Sunshine Kids and for volunteering and donor opportunities, please visit http://www.sunshinekids.org/

St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Anna has been a donor and volunteer for St. Jude’s for several years. The mission of St. Jude’s is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Amazingly, no child is denied treatment based on race, religion or a family’s ability to pay. St. Jude’s was ranked the #1 children’s cancer hospital in the United States by U.S. News & World Report’s 2010-2011 Best Children’s Hospital Rankings.

To learn more about St. Jude’s, and to learn about ways to volunteer or donate, please visit https://www.stjude.org


9th Life Hawaii is Maui’s largest, non-profit, No Kill Cat Rescue & Sanctuary. As of April 1, 2015, they have sterilized more than 6,800 cats and have monthly spay/neuter clinics to humanely reduce the cat population. 9th Life Hawaii is presently providing shelter for just under 300 cats. These cats receive the best of care, special foods and vet care when needed and because they are NO KILL, the animals will continue to receive five star care and medical care as needed.

Larissa has been involved with 9th Life for many years, having visited and worked at the facility several times over the past decade. Matt and Larissa have been generous donors to 9th Life’s mission for many years.

To learn more about 9th Life Hawaii, and to learn about donation opportunities, please visit http://9thlifehawaii.org