Category: PFI Related

3 posts categorized as "PFI Related"


Former Luminous COO to Provide Operations Consulting to RIAs

January 16, 2018

Advisors have been asking Matt Sonnen, CEO of PFI Advisors, for an outsourced COO offering since he launched two years ago. He’s no longer fighting the market. PFI Advisors, a consultancy focused on transitioning $1 billion plus breakaway teams out of the wirehouses, has introduced a new operations consulting service called COO Resource for registered…

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Layla Paige Sonnen 4/9/15-7/8/17

July 10, 2017

To our business partners, associates, and clients who have tracked our daughter’s struggles with her brain disorder, we are completely heartbroken to inform you that Layla Paige Sonnen succumbed to her condition on the morning of July 8th. While we are absolutely devastated by this, we are soothed by the thought that she is now…

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Celebrating 20 Years in the Industry: Matt Sonnen Concedes to an Interview with his Toughest Critic…His Wife

June 27, 2017

Below is a transcript of an interview Matt and Larissa conducted over margaritas in Hermosa Beach, CA on June 20th, 2017. Larissa: So, 20 years in the industry is a long time…How old do you feel? Matt: Ha ha!  The industry hasn’t worn me down, but our kids have!  We haven’t slept in 4 years!…

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